(VUNESP)
MCDONALD'S
Can a Frenchman revive Europe's appetite for the Big Mac? Denis Hennequin, _______ ran McDonald's in France, in now trying to repeat the success he had in his home country as the new head of American fast-food giant's European operations.
On April 13th, McDonald's said that, while it expects first-quarter profits to improve thanks to renewed growth in America, sales in Europe hardly grew at all.
Though it seems unlikely, France is the only place in Europe that has consistency loved McDonald's since the first outlet opened there in 1979. McDonald's might well be an icon of American culture and globalisation in a country _______ people take to the streets to protest against both.
(The Economist)
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